The images above show the traffic to the blog site was minimal but has increased dramatically over the last few months due to constant reviews resulting in a higher exposure from referring sites and organic search results.
Our top referrals came from Twitter and Facebook. Social media was more effective than Google, which met our original objective.
Our target segment was focused around the NW region of the UK. The map above shows this has been a success.
Collaborating with the Deansgate community has witnessed an increase in ‘followers.' Facebook and Twitter accounts have promoted the blog, providing links to the blog site. The widgets for these accounts also provided relevant call to actions to encourage a better user experience. At the start, interaction with Facebook users was with the tagging of photos, however, a lack of comments and a friend page rather than a ‘Like’ page meant minimal interaction with users.
We created a 'LinkedIn' account which was not managed and became dormant. It did not suit our target audience, however, it did send 6 referrals to the blog.
We utilised a GumTree advert and could have done more of these, however referral traffic was minimal, therefore was not a useful tool.
More recently, Digital Deansgate has collaborated with other blog sites similar to to us to help increase exposure, which can be seen in the image above. However, this was only incorporated recently so may have been greatly effective. Also, they are our competitors which would have resulted in higher competition for Google rankings.
1. We should have used Tumbler as a blog site.
Pro: You are able to link Twitter feeds to the blog site more effectively.
Con: You need to follow the Tumblr blog for two weeks before you are able to leave a comment
2. Set goals up and analytics in order to measure our performance.
Pro: Allows the blog to become measurable against objectives.
Con: Goals may be misleading, e.g. if the objective is to 'increase length of time on blog page' this will not account for tab's left open.
3. Easier Navigation sections on the blog, by dividing it into restaurant review
or specific locations.
Pro: Easy to monitor ‘clicks’ with Google Analytics, and increase usability of blog.
Con: People may not notice the call to action within the navigation sections.
Tim Grimes - 07203868
Jack Finlay - 07221455
Alanna Ashton - 07347041
Michelle Lee - 07188604
Elena Williams - 07297523